In 1925, The Nursery World was born, describing itself as ‘the only weekly paper in the Kingdom devoted to the interests of the greatest profession in the world – the profession of the Nursery’. By the ’50s, there was official merchandise, with the first The Nursery World diary published in 1954 by proprietors Benn Brothers (based at Nursery World’s offices in Bouverie House, 154 Fleet Street).
One copy from 1955, bought for 7 shillings and 6 pence (the equivalent of about £9 today), contained addresses for useful institutions (such as The Unmarried Mother and her Child, and the Association for Tall Women) and telephone number lists (dairy, chimney sweep, coal merchant and ambulance being suggested entries). There was a page to plot baby’s weight on a graph, a place to note husband’s clothing sizes, and sections on first-aid; giving much advice that is in direct contravention with best practice now.
Register now to continue reading
Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's included
-
Free access to 4 subscriber-only articles per month
-
Unlimited access to news and opinion
-
Email newsletter providing activity ideas, best practice and breaking news
Already have an account? Sign in here
