Westchester House Nursery School marks the launch of a 'super brand' for the Childcare Corporation, which operates 20 other settings under its established Kiddi Caru name.
'We are not saying that our other settings are in any way inferior in terms of the quality of the care and education they deliver, but with Westchester House we are delivering extras,' Alan Bentley, chairman, emphasises.
Mr Bentley is clearly excited by the potential of the model in affluent Farnham - he is expecting occupancy to hit the 'magical' 70 per cent mark by the end of this year - and has plans to replicate it in other areas such as Tunbridge Wells, Berkhamsted and Esher.
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