Features

Guide to: Promoting the Early Years

What resources and initiatives are out there to help the sector promote itself to potential new and future recruits? Hannah Crown reports

Given the recruitment crisis facing the sector, promoting the early years to the next generation is becoming an increasingly important way of reaching new recruits. And there are new tools to help managers do this.

The Early Years Workforce Strategy identified various barriers to staff progression and recruitment in the early years. Some are hard to solve, such as low pay, but one was a lack of recognition and promotion of early years as a desirable career to the wider workforce.

So what pre-made resources are out there to help time-poor managers do this?

One is a new website, launched last month, for those in the sector, plus careers advisers, schools and colleges, to use to promote the early years both to those working within it and prospective new entrants.

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