Franchises are all over the high street – from McDonald’s to Costa Coffee and InterContinental hotels – but the British Franchise Association reports that it is also seeing a big growth in nursery franchising. Nursery chains are looking to franchising as a way to strengthen the brand and reach of their companies and secure future profitability.
Put simply, franchising is a way of replicating a successful business. It is the granting of a licence by one person (the franchisor) to another (the franchisee) which allows them to trade as their own business in a defined area but under the franchise brand. It is sometimes referred to as a ‘business in a box’, with the franchisor providing a tried and tested operating model and giving ongoing training and support.
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