Like any other business, a nursery cannot afford to stand still. Whether it represents a sizeable group or a single-site operator, its ability to keep its spending under close scrutiny, identify new patterns of childcare use and retain high-quality staff are what helps to keep it afloat.
Encouragingly, managers testify that the current climate is throwing up new opportunities. Some nurseries are finding their local authority needs their support to plug gaps in children's centres, placing them in a more financially favourable position. They are developing a more community-led approach to marketing, and joining together with other nurseries in cluster groups to make staff training more affordable.
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