Brand guidelines, in their most basic form, are a set of colours and fonts you use for all your marketing, signage and basically anything digital or printed that comes from your business. They are a set of rules, standards if you like, for how anything should look.
When a company doesn’t have them, we simply take our cues from the company logo to ensure when we create your content, the branding makes it instantly recognisable as a post from you.
Consistency is key on social media, and marketing in general, and it is important that you create a clear and strong brand identity that doesn’t just take into consideration the look of your posts but also the message you are sending out by your tone.
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