Features

Special Focus: Strategies for creative recruitment

When recruiting, how should early years settings word their job ads, set their incentives and treat new starters in order to attract the right people? Annette Rawstrone reports
N Family Club benefits from a dedicated careers website.
N Family Club benefits from a dedicated careers website.

Children's names on nursery waiting lists are increasing, but the numbers of qualified staff are decreasing, leading to owners and managers throughout the country trying a wide range of strategies to attract and keep practitioners.

‘I don't know what I'm going to do, and it's not just me,’ says Charlotte Butterfill, director at The Butterfly Pre-school. She owns two settings in Wandsworth, south west London, and is concerned that she will have a full nursery in September but not enough staff to run it. ‘We're spending thousands of pounds on employment websites, and the numbers of candidates being sent through by recruitment agents is minimal and very poor,’ she says.

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