access their places, says James Hempsall
Our messages need to be individualised to each family's needs.
We are starting to see lots of evidence of various campaigns, including banners outside settings, bus advertising, radio and press coverage, leaflets and posters and websites.
Providers also need to talk with existing parents, because the Department for Education estimates that about 35 per cent of families eligible this year could already be using some form of formal childcare - so some of your current families could benefit from the two-year-old offer.
Word of mouth from a trusted friend or professional is so powerful in supporting awareness and take up, especially for parents who have never used early learning provision or left their child in the care of others before.
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