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New nurseries offering services that are integrated, child-centred and sensitive to local needs are winning in the popularity stakes. Mary Evans explains how While the growth rate in the early years sector is slowing, according to Ofsted's latest statistics, full daycare providers still account for the largest and most rapidly growing element of the market.

While the growth rate in the early years sector is slowing, according to Ofsted's latest statistics, full daycare providers still account for the largest and most rapidly growing element of the market.

'The growth in the sector is linked to the areas where there are major housing developments: the commuter areas such as around London, the South East and South West,' says Purnima Tanuku, chief executive of the National Day Nurseries Association.

Ofsted's childcare statistics for the three months to last December show that over the previous quarter there had been a rise of 200 in the number of full daycare providers in England to13,800, who between them provide 596,600 places (an increase of 8,300).

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