The Play Must Stay campaign has been launched by the Association of Play Industries (AIP) in reaction to parents’ concerns about the shift from outdoor play to indoor screen time and the limited number of playgrounds.
Findings from an API survey of more than 1,100 Mumsnet users with children from age two, revealed that almost half find it difficult to persuade their child to leave their screen. Around the same percentage of parents said that their child preferred screens over outdoor play.
However, 53 per cent said their child would be more active if they had more access to playgrounds.
But more than a quarter of parents said their local playground had either closed down or been neglected.
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