An internet presence is regarded as essential for the majority of businesses and nursery groups are no exception. The 20 largest chains all have dedicated websites and a flick through the Nursery Chains directory reveals that most of the others do too.
'Nursery websites have really taken off in the past three to four years as a marketing tool,' says Melissa Kao, company director of NurseryCam. 'We have got people coming to us to design a website because they feel they'll lose out to other local nurseries if they do not have a web presence. But nursery chains tend to be more business-minded and are more aware of the technology and sales channels than individual nurseries. A lot of nursery chains have had websites for many years and are now updating their sites.'
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