The report says, 'We want to see food companies play their part in thefight against obesity and diet-related disease by actingresponsibly.'
The survey, which looked at 19 cartoon characters displayed in leadingsupermarkets, found that none were promoting healthier foods tochildren.
Which? found that Moo, Kraft Dairylea's cow, was the worst offenderbecause of the high fat and salt content of some Dairylea products,followed by Intersnack's Pom Bear and Kellogg's Tony the Tiger.
Which? says the Government has done nothing to address the issue sincelast year's report (News, 29 August 2007).
It points to Government forecasts that obesity is set to rise and willcost the economy 45 billion a year by 2050.
Which? is now calling for tighter restrictions over non-broadcastmarketing, for regulatory codes to be strengthened and for individualcompanies to act more responsibly to demonstrate their commitment toending childhood obesity.
