The largest nursery group in the UK has undergone an image overhaul including a new logo, typeface, colour scheme, mascots and even a signature scent.
As part of a 12-month process to overhaul the brand, Busy Bees worked with a team of writers, artists and interior designers to create its new look.
Parents and children were also consulted on the changes, which include a new motto, ‘the best start in life’.
Busy Bees worked with an aromachologist to create a bespoke scent for settings, and developed a new ‘audio signature’, which will accompany all audio-visual content as well as the group’s telephone holding music.
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