The Department for Education campaign is targeted in deprived areas where take-up has been low and asks parents to check whether they are entitled to a free place with their local authority or children’s centre.
From 1 September 40 per cent of two-year-olds - 260,000 children across England - will become eligible for 15 hours a week of pre-school education.
Last month the DfE said that the number of two-year-olds taking up free childcare places would have to increase by 55 per cent for the Government to meet its September target.
The campaign is aimed at areas where take-up has been low and it will run in London, Manchester, Sheffield, Leeds, Birmingham and the West Midlands, Lancashire and the East Midlands.
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