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A determined approach to marketing your business will boost occupancy levels, says Seyi Oshikanlu How many days and nights have you sat and stared at your computer, wondering when your occupancy rate would move from its current 65 per cent to a healthy 85 per cent or even 100 per cent! To make matters worse, a nursery chain is moving into your neighbourhood! If this sounds like you, you are not alone.

How many days and nights have you sat and stared at your computer, wondering when your occupancy rate would move from its current 65 per cent to a healthy 85 per cent or even 100 per cent! To make matters worse, a nursery chain is moving into your neighbourhood! If this sounds like you, you are not alone.

Research shows that most childcare settings are able to stay profitable with an 85 per cent occupancy rate. However, in today's competitive market all business owners need to consider ways of moving to nearer 100 per cent occupancy - and it is possible!

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