The parenting support service consulted more than 100 parents ofchildren of various ages via an online survey and held focus groups withparents of teenagers in low-income households.
Spokesperson Angela Holland said, 'Parents were saying they understandthe theory of healthy eating, but translating that to home life is notalways as easy.
'Parents need support on how to implement better healthy eating,particularly on issues like the fussy eating of younger children andtackling pester power through a curb on junk food advertising,' shesaid.
The report said the majority of parents were taking greater care inchoosing what food to buy, but also felt confused or guilty when feedingtheir families certain foods. As one parent said, 'They have a prettygood idea of what is good and what is bad for them, but still thatdoesn't stop them from wanting the bad things.'
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