The national charity also launched its new website today (5 October), alongside its vision to ‘build a society for all children’ and ten-year goal to ‘overturn the damaging decline in children’s well-being and set a path for long-lasting growth, by 2030'.
The new vision, goal and website all seek to communicate a message of ‘youthful hope’, and the website contains stories of young people like Molly who became a young carer at the age of 10 and Jada who was abused from a young age.
The charity is now working on a new strategy to enable it to achieve its new 10-year goal.
Chief Executive Mark Russell said, ‘We’re stepping up the fight for young people’s happiness at a time when it’s under threat like never before. With our new vision we’re calling on the people of this country to join us in building a society for all children.
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