The support group Men in Childcare held its first annual European conference at Edinburgh's City Chambers at the beginning of this month.
Project co-ordinator Colin Chisholm told delegates to the conference that feedback from a recent advertising campaign to recruit men on to the organisation's childcare courses in Edinburgh revealed that men responded positively to advertising aimed specifically at them.
Men on the courses also said they were drawn to them knowing that other childcare students in the classroom would be men.
Mr Chisholm added that the campaign had succeeded in attracting more men into the early years and childcare sector, with 13 men currently working in child and family centres in Edinburgh. When Men in Childcare was set up three and a half years ago, it found only four men in such jobs in the city.
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