An analysis of food and drink promotion to children, published by the Department of Health, found that child-themed advertising spending on television was 41 per cent lower in 2007 than 2003.
However, food and drink advertising aimed at children in national and women's magazines increased by 42 per cent in 2007 compared with 2003, and a combined increase of 11 per cent was noted for radio, internet and cinema over the same period. Confectionery, cereal, non-alcoholic drinks and dairy products were the most heavily promoted items.
Restrictions on junk food advertising during TV programmes aimed at children under 16 were introduced in January, and dedicated children's channels will be banned from showing advertisements for such foods altogether from December (News, 10 January).
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