Nursery World - Kellogg's loses high court battle over display of sugary cereals in supermarket

Kellogg’s has lost a High Court battle over new Government rules stopping its products from being prominently displayed on supermarket shelves because they are deemed ‘unhealthy’.

Kellogg's has failed in its legal challenge to overturn rules preventing its cereal from displayed 'prominently' in supermarkets PHOTO Adobe Stock

The food manufacturing company launched legal action against the Department of Health and Social Care (DHSC) over regulations coming in from October, which will restrict where certain types of food are permitted to be displayed, and ban multi-buy promotions of food deemed high in fat, sugar or salt (HFSS).

Under the new rules, in-store promotion of HFSS foods will be limited, meaning they will not be allowed to be featured in high-profile locations, such as checkouts, shop entrances and aisle ends.

Food Standards Agency regulations class more than half of Kellogg’s breakfast cereal products as less healthy, however the manufacturer tried to argue that its breakfast cereals aren’t sugary if they are served with milk.

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