Nursery World - NDNA supports campaign to explore a ‘colourful rainbow of fruit and vegetables’

More than half of children under the age of four eat two or less portions of fruit and vegetables a day, a survey by children’s food brand, Organix, has found.

Former JLS pop band member, turned farmer, JB Gill is the new ambassador for the Organix and NDNA 'Good for planet. Good for me' campaign to encourage children to eat a wider variety of fruit and vegetables

Following results of a YouGov sample survey which reveals that 2 million children in the UK aged four and under have two or fewer portions of vegetables a day – and almost 116,000 children have no vegetables at all in their daily diet – Organix, in partnership with the National Day Nurseries Association, has today (12 May) launched a campaign to support parents to make healthier food choices.

The Good for planet. Good for me campaign, which has been developed with expert advice from infant nutritionists, encourages children the explore a colourful rainbow of fruit and vegetables.

Former JLS pop band member, turned farmer, JB Gill, who has two children aged six and two, is the campaign’s brand ambassador, and NDNA has come onboard as a partner after being concerned by the findings and inspired by the chance to do something to help.

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