Lead by independent research company Ceeda and funded by the Childbase Partnership, CACHE, Connect Childcare and the Early Years Alliance, the ‘What is Early Years?’ project will look at how the sector is perceived and the best ways to promote the benefits of a career in early years.
It builds upon discussions at a recent Ceeda workforce roundtable, along with research from its ‘About Early Years’ evidence base, which found that one in four providers have struggled to fill vacancies – treble the figure for employers across all sectors.
Ceeda says that as competition in the labour market intensifies, urgent action is needed to increase the pool of talented individuals considering early years as their first-choice career.
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