Launched today (16 October), the 'Fingerspellathon' challenge aims to raise deaf awareness among children by calling on nurseries and schools to learn how to sign the alphabet using British Sign Language (BSL) and get sponsored to fingerspell certain key words, such as 'cat', 'dog' or 'milk'.
According to the National Deaf Children's Society (NDCS), which is behind the campaign, there are more than 45,000 deaf children in the UK.
Nearly 80 per cent of deaf children in England attend mainstream schools where they may be the only deaf child enrolled. Without good deaf awareness, the charity warns that these children can miss out on important social development and lead them to feel isolated and lonely.
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