Nursery World - Parents worry about media, materialism

Parents are increasingly concerned about the impact of materialism and the media obsession with celebrities on children's values, according to a poll conducted as part of the Good Childhood Inquiry.

The sixth and final report by the Children's Society looked at attitudesto children, children's values and society's values in general.

A survey of more than 1,100 adults found increasing tension betweenadults and children, with 55 per cent saying there was more conflictbetween adults and children than when they were young. But a thirdthought attitudes towards young people in their local neighbourhood weremainly positive.

Bob Reitemeier, chief executive of the Children's Society, said, 'Theevidence submitted tells us that we are more wary of children than anyother European country. We are three times more likely to complain aboutchildren hanging around than we are about noisy neighbours, and we areless likely to intervene if we see a young person committing an act ofvandalism.'

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