Shazia Mustafa, a mother of two, came up with the idea after she came to appreciate the need for flexible childcare following the birth of her first child.
'A friend and I wanted to brainstorm ideas for a business, but as both of us had babies with us, we found it very difficult,' said Ms Mustafa. 'I wished there was somewhere we could go to work productively for a few hours, knowing that our children were being well looked after. And that's when the idea hit me - to create a flexible workspace with on-site childcare, operated on a pay-as-you-go basis.
'I discussed it with my husband Yusuf, who was studying for an MBA, and we agreed he'd do his dissertation on it. After receiving a distinction for it, we realised we were on to something.'
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