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Popularity of role-play fuels franchise expansion

Children’s play centre franchise Little Street has opened a third centre in West Byfleet, Surrey, with plans to open several centres a year.

Little Street was launched in 2013 and opened the UK’s first role-play town for under-eights in 2014. It operates two other centres in Frimley and Maidstone.

Sara and Rob Howe, the owners of the new West Byfleet play centre, used a £64,000 loan provided by NatWest to refurbish a former soft play area and open their own Little Street franchise.

With the help of the loan, Mr and Ms Howe were able to set up brand new children’s leisure facilities that are designed to encourage confidence and interaction.

Each Little Street play centre has a variety of themed rooms, scaled down in size to suit the needs of children, and carefully designed and filled with props to offer a creative and educational play experience.

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