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Sector outraged at plans to train shop staff to support children's language

The early years community has reacted with horror to reports of a new Government scheme that involves Clarks staff helping children to develop language skills.

Facebook user Caroline Gray Roarty shared the news on the Champagne Nurseries on Lemonade Funding group, commenting, ‘Should we ask Waitrose to help with maths and McDonalds to aid physical development? Complete joke.’

In response, another user, Sue Gray, wrote, ‘It breaks my heart that they can be so crass, there is absolutely no recognition of the importance of Early Years, or the dedication, research and development which underpins the quality we all strive to achieve.’

On Twitter, Keeping Early Years Unique (@KEYU), commented, ‘At age 16 I worked in a low end shoe shop. It was a some shoes cost 1.99 kind of low end. I was an NNEB student. I was in Kids dep. Of course I chatted but the idea I could somehow developed their language in the long term is ridiculous.’

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