Nurseries need to tell parents how many nappy changes and feeds their baby's had every day. And information about staff changes, fees, mumps and menus needs to be delivered across the board. For nursery chains the challenge is to find the most effective ways of communicating a whole host of varying information.
Websites and e-mail contact are far more important than they were even a few years ago, but while many chains choose to use the internet as a tool, it looks unlikely to supersede the most accepted way of communicating - face to face.
Anne de Zoysa is director of Bringing up Baby, a London-based chain established in 1989 and now with four units and a fifth in the pipeline.
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