The average child in Britain sees between 20,000 and 40,000 television adverts a year, according to the report The Commercialisation of Childhood by think-tank Compass. It suggests that children are increasingly influenced and manipulated by marketing and advertising techniques. The report cites studies which have found that 70 per cent of three-year-olds recognise the McDonalds restaurant chain symbol, while only half know their own surname. To view the report go to publications at www.compassonline.org.uk.
The average child in Britain sees between 20,000 and 40,000 television adverts a year, according to the report The Commercialisation of Childhood by think-tank Compass. It suggests that children are increasingly influenced and manipulated by marketing and advertising techniques. The report cites studies which have found that 70 per cent of three-year-olds recognise the McDonalds restaurant chain symbol, while only half know their own surname. To view the report go to publications at www.compassonline.org.uk.
