Our survey showed half of children admit to eating crisps once a day and almost one in five eat crisps twice a day or more. Our hard-hitting advertisement, featuring a young girl drinking from a bottle of cooking oil, has reinforced the point that eating crisps every day is too often. It has struck a chord with parents, children and the community at large.
But oil in crisps is just the tip of the iceberg. Obesity will continue to be a problem if children do not curb their unhealthy snacking habits and keep eating takeaways and microwave meals on a frequent basis.
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