* Don't use scare tactics - this might have the opposite effect to the one intended.
* Balance the good and bad points - explain that small quantities make people feel relaxed, but also mention the downside of drinking too much.
* Use examples and language which are relevant - discussing diseased livers, for instance, will not seem relevant to a young child, while being sick or being silly will.
* Don't lecture or preach at older children - young people often switch off when they are being told what to do or not to do.
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