Simon Booth, the creator and owner of the Kiddimoto Kurve wooden bikes - bikes without pedals or stabilisers that are designed to help develop children’s motor skills, balance and co-ordination - successfully pitched the product to the Dragons' Den panel in this week's episode.
The bikes proved popular with ‘dragons’ Hilary Devey and Duncan Bannatyne, who invested £75,000 into the Somerset based company, in exchange for a 15 per cent stake each in the business.
Mr Booth said, ‘The cycle market is a very important sector for us. Over the past year, the demand from high street stores has increased dramatically, opening Kiddimoto to a wider audience, our recent exposure on Dragons’ Den has further enhanced this.
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