Emma Harrison, head of welfare-to-work training company A4e, is to lead a pilot scheme in six to ten areas of the country.
Ms Harrison, who has more than 20 years' experience helping the long-term unemployed find jobs, will also take on the role of 'family champion'.
Speaking to the family guidance charity Relate, the Prime Minister said, 'What works is focused, personalised support, someone the family trusts coming into their home to help them improve their lives step-by-step, month-by-month. Emma Harrison understands that. She refuses to believe that some people are lost causes and has a proven track record of turning lives around.'
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