This documentary looks at how children nowadays are becoming increasingly sophisticated when it comes to consumer goods and how their parents are being pressured into providing them, whether them can afford them or not.
The programme also looks at how businesses are targeting children more and more to cash in on this burgeoning market.
1 MARCH. 'Spelling, Or I Before E Except After C'(BBC Radio 4, 10.30 to 11am).
Martin Wainwright takes a quizzical look at the history of spelling, from how it has been taught to why some people can and others can't spell. He visits schools, research labs, Government offices and frustrated parents to ask what can be done to improve children's spelling, while education researchers at Durham University explain how they assess the different approaches to phonics.
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