A proliferation of TV programmes like 'Supernanny' are introducing us to 'children from hell' and their long-suffering, 'clueless' parents.
I strongly dislike these programmes. Many new parents feel vulnerable and ill-prepared. They are hungry for information and advice and will watch any programme that purports to give answers. Parenting magazines are also devoured, the information they offer soaked up as gospel.
Of particular concern is the negative impact of these programmes on parents when the techniques don't work for them. They often conclude that they are inadequate at a time when they're probably feeling fragile and need to hear how well they are doing and how, with patience, love and care, the behaviour will improve.
Another worry relates to the children used in the programmes. How ethical is it to film them in this way? Is psychological harm caused to children shown in such a negative way on television?
Also, why don't television companies have suitably qualified people presenting these programmes? They wouldn't dream of portraying policemen, doctors or physicians by people not trained in that area, yet they front childcare programmes with non-qualified presenters.
There are thousands of highly qualified, experienced nannies in the UK who would be pleased to reassuringly impart their knowledge and expertise, enlightening parents by offering practical advice and support in a way that would leave them feeling empowered and knowing that, if it doesn't work for them, there's something else to try or someone else to contact through local children and family services.
But perhaps childcare knowledge isn't what's needed - it is about how photogenic you are, how big an ego you have and how controversial you're prepared to be on camera. Well, it makes good TV.
