The perils of trying to reach hard-to-reach families are illustrated by new Government research evaluating the pilot of free nursery places for disadvantaged two-year-olds (see News, page 5).
A variety of tactics were used to try to engage eligible parents, but some sound to have backfired spectacularly. The report paints a picture of outreach workers roaming the streets (in pairs for safety) and identifying likely targets through signs such as shopping in budget supermarkets or being poorly dressed. (Obviously, we should all beware doing our weekly shop in Asda and make sure we don't venture out of the house unless smartly clothed!)
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