It is illegal in the UK to advertise milk for babies under six months old. This is so that parents have the information and support they need to make feeding choices free from commercial pressure.
Breast-fed babies are protected from severe intestinal and respiratory infections as well as long-term diseases like diabetes, heart disease and obesity. However, the promotion of baby milk leaves many parents confused about what's best, meaning that fewer babies are breast-fed and more mothers use bottles before they want to.
The Government is currently redrafting the legislation on formula marketing, so it has a perfect opportunity to close the loopholes and ensure that the law does its job properly.
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