By using high-quality content, eye-catching graphics and detailed blog posts, Beeches Park’s website creates an opportunity to communicate with customers, providing them with valuable information and insights into the nursery and making them feel part of the ‘family’.
The website is central to increasing the company’s reach within the community and beyond. It is an essential part of their marketing strategy and is used to promote the nursery, generate leads and drive registrations. There is a visible button for interested parents and carers to book a tour of the nursery.
Key information such as session times, current fees and menus are easy for parents to navigate, ensuring transparency and convenience. The nursery receives positive feedback from newly registered parents on how the nursery displays its pricing.
The website also serves as a valuable recruitment tool. A recruitment page provides an easy and friendly way for potential staff to get in touch and helps to reach new talent as the setting continues to grow. Recruitment registrations are left open to keep recruitment organic.
The nursery’s social media channels help to build and maintain its brand and showcase the setting’s ‘personality’. Posts are fun, engaging, often humorous, and reflect the essence of the nursery.
Beeches Park has a dedicated social media person within its marketing department who focuses on creating engaging and high-quality content to raise brand awareness on platforms including Facebook, Instagram, Twitter, LinkedIn and its Google Business Page. The nursery’s social media presence has doubled in the past year. Recently, the social media manager has embraced AI technology to streamline media channels and add a new twist to posts. They also respond to queries and messages and reply to comments left on posts to keep the audience engaged and build a relationship with them.
Both still images and videos are regularly posted to create a variety of content. Each nursery room posts daily updates showcasing the activities the children take part in. This provides an opportunity for the children’s wider family to engage in their nursery journey, particularly important for children with families abroad.
The nursery’s performance across all of its channels is analysed weekly to optimise content strategy and stay abreast with social media trends and best practices. There are plans to further develop the website and social media presence, including virtual tours of the nursery and drone footage of the outside to give a ‘whole view’ of the setting.
FINALISTS
• Dandelion Education – Norfolk
• Highfield Nursery – Blackpool
• Hungry Caterpillar Day Nurseries
• Jesters Childcare – Essex
CRITERION
Open to early years providers (nurseries, schools, pre-schools and childminders) and services whose website and social media is informative, accessible and innovative.
