Features

Take twos - meeting the needs of a new market

It has been estimated that 65 per cent of the two-year-olds accessing their free entitlement in the future will represent new business.

The entitlement criteria means that there will be some geographical areas with many eligible families. Providers located in these areas or serving eligible communities, now have an opportunity to think creatively and consider how this new market's needs can be supported, says James Hempsall

Re-engineering or re-organising existing services, rooms or space could all provide workable solutions to meet an increase in parental demand, and go-ahead settings are showing how this can be done.

Hoyland and Jump Children's Centre in Barnsley has developed from one of the original Sure Start local programmes. It offers early education and childcare at its two sites, Jump Children and Adults Centre, and Blacker Hill. The service is managed by a voluntary committee as part of the work of the Forge Partnership, a charitable company limited by guarantee.

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