Is this a symptom of the 'pornification' of our society - the blurring of boundaries between the porn-soaked internet and society? Or is it just something that happens in a liberal democracy, which parents like me need to relax about?
Sexualised advertising near nurseries and schools could now be banned, if the recommendations of Reg Bailey's review are accepted. On the whole, however, the review avoids blanket bans. The thrust of it is to empower parents to complain about material they feel is inappropriate, making it easier to raise concerns and removing the stigma of being a complainant.
Mary Whitehouse would no doubt be proud, but today's society is far more sexually charged and our multi-media landscape far more permissive than in her heyday. Many of the review's recommendations hark back to that bygone era. Like strengthening the 9pm TV watershed - which could be of limited use once your four-year-old learns how to operate your on-demand TV.
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