The document calls on the Government to require careers advisers to actively promote childcare jobs to boys and men, while supporting girls and women in choosing careers that are not traditionally considered ‘female’.
The institute adds that the exclusion of men and boys from careers in the childcare sector is contributing to the gender pay gap in the UK.
The institute's joint chief executive Adrienne Burgess said, 'We believe it is vital that careers guidance programmes begin to appreciate and promote the substantial career opportunities available to boys and men in childcare and related professions.
‘The benefits would be enormous: a more diverse workforce benefiting clients, the status of "caring" raised, caring better paid and no longer seen as ‘women’s work’ and more dads feeling comfortable engaging with their children and with services.’
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