The three organisations have come together to launch the Parenting Partnership, which will be rolled out to address the specific needs of parents and carers worldwide.
The first phase of the partnership involves newly-created Sesame Street content, available in ten languages, which address common issues, such as adapting to spending more time in the home together, and not being able to socialise with friends.
It aims to support parents with skills and resources to engage children in learning through play, as Elmo does with his mum.
Mae’s Minute is a reminder to parents of the importance of one-to-one time with children over the pandemic, to help them try to regulate big emotions and changes.
Here’s a first look at one the new resources: Mae's Minute: Supporting Elmo during COVID-19 | UNICEF - YouTube
Over the past six month, the organisations gave been working together to release content to help parents promote their own physical, emotional and mental health and wellbeing, which is key to fostering their children’s healthy development.
Here are some of the resources that are available for parents:
- UNICEF’s Covid-19 parenting guide is a reference point for millions of parents around the world and is regularly updated
- The LEGO Foundation and UNICEF have co-created Playtime, Anytime and Indoor Play Ideas to raise awareness about the power of play on children’s development, as a way to cope with these uncertain times with practical ideas of how to put it into practice
- Playlist, created by the LEGO Foundation is an online library of fun learning through play activities
- Sesame Workshop’s Caring for Each Other initiative supports families with content designed to keep them safe, healthy, manage stress and foster playful learning at home
- Elmo’s World News, a Sesame Street family special, models playful activities to do at home
