The Change the Story campaign will enable Little Box of Books to deliver 10,000 inclusive children’s books to the most ethnically diverse and least ethnically diverse parts of the UK. The aim is for more children to see themselves in the books they read, helping them to recognise and realise their potential.
It is also hoped that children living in less diverse areas can see under-represented children as characters incidental to the storyline in order for them to learn to understand, expect and celebrate diversity.
The Crowdfunder campaign fronted by singer and presenter Rochelle Humes, whose children’s book The Mega Teacher Swap was published this month, hit its £55,000 total with support from KPMG UK.
Lynsey Pollard, founder of Little Box of Books, wants nurseries and schools to have more stories that better represent the UK population with books that disrupt stereotypes and reflect diversity. The company aims to give more visibility to under-represented children, not defined by disability, family situation or upbringing.
‘We are so grateful to every single person that has supported Little Box of Books to raise this money, helping us to transform school and nursery libraries all over the UK,’ she said. ‘We are delighted to be working with KPMG UK to reach thousands of children in early years settings. This will help thousands of children to expect diversity in the books they read from an early age.’
Rachel Hopcroft, head of corporate affairs at KPMG, added, ‘We know the importance of all children being able to see themselves in the books they read, and these libraries will provide teachers with the resources they need to bring these books to life for their pupils.’
Schools and nurseries in the most disadvantaged areas will initially be targeted. It is hoped that more settings will be reached as the programme expands.
