The national charity also launched its new website today (5 October), alongside its vision to ‘build a society for all children’ and ten-year goal to ‘overturn the damaging decline in children’s well-being and set a path for long-lasting growth, by 2030'.
The new vision, goal and website all seek to communicate a message of ‘youthful hope’, and the website contains stories of young people like Molly who became a young carer at the age of 10 and Jada who was abused from a young age.
The charity is now working on a new strategy to enable it to achieve its new 10-year goal.
Chief Executive Mark Russell said, ‘We’re stepping up the fight for young people’s happiness at a time when it’s under threat like never before. With our new vision we’re calling on the people of this country to join us in building a society for all children.
‘Our new look focuses on why hope matters and the importance of restoring, protecting and strengthening young people’s hope and happiness. We want everyone to see the essence of youthful hope that we know exists in every young person in the country, even in those who have it toughest of all, through the stories, pictures and voices of young people’
He added, ‘We need people to join us in this fight, we need partners and we need supporters. Our new website is designed to inspire a new generation of people who want to join us in building a society for all children. It amplifies young people’s voices and their stories of hope. Our design is simple and easy to use so everyone can play their part in restoring young people’s hope when it’s threatened by neglect, abuse or exploitation.’
Each year the Children’s Society’s Good Childhood report asks thousands of children across England how they are feeling. But the charity argues that there is no other measure for children’s well-being and ‘this needs to change’. It states on the website that the Government measures adults' well-being, but not young people's, meaning it is ‘blind to the major life challenges young people face’.
