The childcare sector has never known such growth, and with that unprecedented growth has come greater competition. Now more than ever, settings need to sharpen up their marking techniques if they are to keep ahead of the competition.
Marketing is about finding ways to inform potential customers about:
* the services that you offer
* how good you are at what you do.
To achieve this:
* highlight your commitment to and skills in educating and caring for children
* emphasise what makes your setting special.
Let's face it, no matter how good your club, nursery, pre-school or childminding business is, if you don't let people know about it, then you will be unlikely to thrive, far less be sustainable.
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