Nursery World - Business development:: Building Blocks goes from strength to strength

A nursery group that has built up a powerful reputation in a relatively short space of time tells Karen Faux how they did it.

Ten years ago Jocelyn Ashton began transforming a derelict church building in a leafy part of Wimbledon, London, into an 82-place nursery. Today it boasts full occupancy, with 100 children on the waiting list.

Ms Ashton came to nursery ownership after the birth of her second daughter. She had originally trained as a teacher and developmental psychologist and had then turned to childminding.

'Childminding was very good experience but it was frustrating in a way,' she says. 'There were so many things I wanted to do with the children, but as one person looking after them it was very difficult to organise. That is when I first started to think about the potential a nursery would offer.'

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