sectors as well as launching a franchise arm - all within six months.
Hannah Crown reports.
Dizzy Ducks is currently a mid-sized nursery chain with five settings in Essex and Suffolk. Owner-manager Sian Nisbett, who has recently won the top prize at the National Entrepreneur Awards, is in talks with four nurseries interested in becoming franchisees and she plans to start franchising the Dizzy Ducks name from February.
Ms Nisbett says, 'There is a real need for lone local nurseries to get some support from a business perspective. So many nurseries are doing a fantastic job but don't necessarily have marketing skills.'
There needs to be a balance, she believes, between running a nursery as an excellent childcare organisation and running it as a business. 'Nurseries feel profit is a dirty word,' she says, 'but it isn't. You can feed it back into the business to help children.'
Register now to continue reading
Thank you for visiting Nursery World and making use of our archive of more than 35,000 expert features, subject guides, case studies and policy updates. Why not register today and enjoy the following great benefits:
What's included
-
Free access to 4 subscriber-only articles per month
-
Unlimited access to news and opinion
-
Email newsletter providing activity ideas, best practice and breaking news
Already have an account? Sign in here
