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Nursery Management: Case Study - Building a brand

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The downturn has favoured Dizzy Ducks Day Nursery, which is expanding its business, reports Karen Faux.

Dizzy Ducks Day Nursery - which currently operates two sites and is inthe process of acquiring a third - says that the banking crisis ishelping, rather than hindering, business.

'In our area of Essex, from where it is easy to commute into the city,we are seeing more parents going back to work to help with thefinances,' says nursery owner Sian Nisbett. 'Demand for full daycare isgrowing and parents are looking for top-quality provision.'

Ms Nisbett, who originally worked as an accountant, got into the nurserybusiness after she had her first daughter. Dissatisfied with most of thenursery services on offer, she then decided to set up her own children'sdaycare business.

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