How big is your territory? This is a vital question when it comes to creating a marketing strategy to maximise the potential of your nursery locally. Our benchmark survey, based on returns from more than 2,800 parents, gives insight into parents' travel patterns and is designed to assist nursery businesses in measuring parent satisfaction, planning new investment and targeting marketing for existing services.
The survey shows some interesting trends. For example, it highlights that families travel an average distance of 1.60 miles to their day nursery. The shortest trip recorded by the survey is 0.01 miles and the longest is over 30 miles. One in four parents (24 per cent) prefer to use childcare nearer to work than home - showing the importance of understanding local travel-to-work patterns when planning marketing strategies.
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