Features

Nursery Chains: Award Winners - Raising the bar

The founder of Kids Allowed, Nursery World’s Nursery Group of the Year 2017, tells Catherine Gaunt about the chain’s ethos and business model

Jennie Johnson’s 'eureka moment' happened on a busy train journey from Manchester to London. Then a mother of two young children and working as a director in IT, the founder and chief executive of our award-winning nursery group was trying to ‘make do and mend with informal childcare’, using her mother-in-law, best friend and gran, and childcare arrangements often broke down.

‘My childcare had fallen through. I did make the train to London but it was a close call. I was so stressed – I was pondering my life and how I really didn’t have the right childcare in place.’ Ms Johnson had been looking for nurseries but wasn’t happy at all with what she had found. ‘On that train journey I decided to start a childcare company,’ she says.

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